Complexity is the coward’s way out. But there is nothing simple about simplicity, and achieving it requires following three major principles: empathizing (by perceiving others’ needs and expectations), distilling (by reducing to its essence the substance of one’s offer) and clarifying (by making the offering easier to understand or use).
Worth a read. (via russianpencil)
Whether you're driving, skiing or strolling, a pair of polarized MagLock Sunglasses will instantly improve your visibility and ease eye strain. But how? (Hint: It's science.)
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